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ActiveCampaign vs CWILL Popup
ActiveCampaign has paid plans from $19/mo, and has a longer track record (since 2012); CWILL Popup has a free plan and paid plans from $11.9/mo, and has a larger review base (7,683 reviews).As of Oct 30, 2026. From public Shopify App Store listings. How we rank
What makes each one different
ActiveCampaign
- has a longer track record (since 2012)
Best for: merchants who value a long track record.
CWILL Popup
- has a free plan
- has a lower starting paid price ($11.9/mo)
- has a larger review base (7,683 reviews)
- holds a higher star rating (4.9★)
- is a newer build (launched 2022)
Best for: stores that want to start on a free plan.
Both are top-rated email marketing apps. This read is generated only from differences in their public listings, not from opinions.
Full lineup
| ActiveCampaignApp Store ActiveCampaign Marketing | CWILL PopupApp Store CWILL Popup Email Marketing | |
|---|---|---|
| Pack Rating | 39 | 90 |
| Stars | 4.5★ | 4.9★ |
| Reviews | 258 | 7,683 |
| Rating breakdown | 5★75% 4★14% 3★2% 2★2% 1★7% | 5★97% 4★2% 3★0% 2★0% 1★0% |
| Free plan | No | Yes |
| Cheapest paid (real monthly cost) | $19/mo | $11.9/mo |
| Free trial | Not listed | Not listed |
| Pricing tiers |
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| Integrations only this app lists | Checkout Google Ads Google Sheets Meta Advertising Quickbooks Square Typeform | Not listed |
| Features only this app lists | Email campaigns SMS campaigns Social media Newsletters Pop-ups Forms Landing pages Discounts Promotions Upsell emails Cross-sell emails Checkout emails Exit intent Abandoned cart Welcome emails Follow-up emails Win-back emails Product recommendations Drip campaigns Subscriptions Surveys Custom campaigns Editor tool Templates AI generation Custom code Custom fonts Import and export Email domains Consent collection Email capture list Triggers and rules Automations Targeting Segmentation Tagging Reporting Insights and tips Analytics A/B testing | Not listed |
| Languages | 7 languagesPortuguese (Brazil), Portuguese (Portugal), French, Italian, German, Spanish, English | Not listed |
| Built for Shopify | No | Not listed |
| Launched | February 24, 2012 | October 27, 2022 |
| Developer | ActiveCampaign 1 N Dearborn St, Suite 500, Chicago, IL, 60602, US | CWILL INC |
| Source | Shopify listing fetched 2026-10-30 | Shopify listing fetched 2026-10-30 |