AdScale vs AdNabu
AdScale has paid plans from $149/mo, and works with Facebook Ads, Google Search, Instagram, Klaviyo; AdNabu has a free plan and paid plans from $19.99/mo, and carries the Built for Shopify badge.As of Oct 30, 2026. From public Shopify App Store listings. How we rank
What makes each one different
AdScale
- works with Facebook Ads, Google Search, Instagram, Klaviyo
Best for: stores that already use Facebook Ads.
AdNabu
- has a free plan
- has a lower starting paid price ($19.99/mo)
- carries the Built for Shopify badge
- works with Shopify Admin, Google AdWords
- is available in more languages (20)
- includes demographic, device, event-based
Best for: stores that want to start on a free plan.
Both are top-rated ads apps. This read is generated only from differences in their public listings, not from opinions.
Full lineup
| AdScaleApp Store AdScale AI Ads Meta/Google Ads | AdNabuApp Store Nabu: Google Ads Pixel | |
|---|---|---|
| Pack Rating | 40 | 46 |
| Stars | 4.7★ | 4.7★ |
| Reviews | 376 | 491 |
| Rating breakdown | Not listed | Not listed |
| Free plan | No | Yes |
| Cheapest paid (real monthly cost) | $149/mo | $19.99/mo |
| Free trial | Not listed | Not listed |
| Pricing tiers |
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| Integrations only this app lists | Facebook Ads Google Search Instagram Klaviyo Yotpo | Shopify Admin Google AdWords |
| Shared integrations | Both have 2 integrations in commonCheckout Google Ads | |
| Features only this app lists | Nothing extra listed | Demographic Device Event-based Keyword Location-based Behavior Platform Product category Time-based Templates Social media Website Email Shoppable videos Influencers and affiliates Pixel management Ad exchange A/B testing Engagement metrics Demographic analysis UTM attribution |
| Shared features | Both have 19 features in commonAI copywriting AI images and video AI optimization AI targeting Ad spend Audience segments Automated campaigns Bid optimization Click-through rates Conversion tracking Cost per acquisition Custom audiences Dashboards Impression counts Lookalike audiences Performance tracking ROI analysis Retargeting Video ads | |
| Languages | 1 languageEnglish | 20 languagesEnglish, Portuguese (Brazil), Chinese (Simplified), Dutch, French, German, Italian, Japanese, Spanish, Swedish, Finnish, Danish, Polish, Korean, Turkish, Norwegian (Bokmål), Czech, Thai, Portuguese (Portugal), Chinese (Traditional) |
| Built for Shopify | No | Yes |
| Launched | July 20, 2018 | July 18, 2017 |
| Developer | AdScale Hatamar, 3, Yokneam, 26962, IL | AdNabu Global, Inc. 2035 Sunset Lake Rd Suite B-2, Newark, DE, 19702, US |
| Source | Shopify listing fetched 2026-10-30 | Shopify listing fetched 2026-10-30 |