Home / Product variants / Compare
Mageworx APO vs OPTIS Color Swatch
Mageworx APO has paid plans from $14.99/mo, and offers more plan tiers (3); OPTIS Color Swatch has a free plan and paid plans from $11.9/mo, and has a larger review base (797 reviews).Last checked Oct 30, 2026. From public Shopify App Store listings. How we rank
What makes each one different
Mageworx APO
- offers more plan tiers (3)
- has a longer track record (since 2016)
Best for: stores that want room to move between plans.
OPTIS Color Swatch
- has a free plan
- has a lower starting paid price ($11.9/mo)
- has a larger review base (797 reviews)
- holds a higher star rating (5.0★)
- is a newer build (launched 2025)
Best for: stores that want to start on a free plan.
Both are top-rated product variants apps. This read is generated only from differences in their public listings, not from opinions.
Full lineup
| Mageworx APO App CardApp Store APO Product Options, Variants | OPTIS Color Swatch App CardApp Store OP Color Swatch Variant Images | |
|---|---|---|
| Pack Rating | 43 | 89 |
| Stars | 4.7★ | 5.0★ |
| Reviews | 506 | 797 |
| Rating breakdown | 5★87% 4★5% 3★2% 2★2% 1★5% | Not listed |
| Free plan | No | Yes |
| Cheapest paid (real monthly cost) | $14.99/mo | $11.9/mo |
| Free trial | Not listed | Not listed |
| Pricing tiers |
|
|
| Integrations only this app lists | Checkout Customer accounts Shopify Admin PageFly | Not listed |
| Features only this app lists | Checkboxes Swatches Conditional logic Dates Dimensions Dropdowns File upload Multi-select Numbers Radio buttons Custom text Gift wrap Custom CSS Custom HTML Preview Translation Import and export Variants display Bulk pricing Conditional pricing Custom pricing Dynamic pricing Discount options Add-ons Variant upcharges Setup charges Premium upcharges Hide out-of-stock SKU management Stock availability | Not listed |
| Languages | 20 languagesEnglish, Danish, German, Spanish, Finnish, French, Italian, Japanese, Korean, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Portuguese (Portugal), Swedish, Thai, Turkish, Chinese (Simplified), Chinese (Traditional), Czech | Not listed |
| Built for Shopify | Yes | Not listed |
| Launched | June 15, 2016 | June 10, 2025 |
| Developer | Mageworx 80 S 8th St, Ste 900, Minneapolis, MN, 55402, US | OPTIS |
| Source | Shopify listing fetched 2026-10-30 | Shopify listing fetched 2026-10-30 |